Find the viral product traits
Separate novelty from genuine shareability. The map shows how utility, identity, speed to value, and visible outcomes make products easier to pass along.
Product design · Share triggers · Time to value
Viral growth, mapped
A practical digital mind map for founders, product builders, and marketers—connecting product traits, viral loops, psychology, tactics, metrics, and proven examples in one clear system.
Instant digital access · Built for practical application
The Viraloom promise
No invented formulas
Mechanics and metrics are explained with their limits intact.
No filler
Every branch earns its place as a decision aid or prompt.
Built to revisit
Use it during ideation, launch planning, and growth reviews.
Inside the framework
Follow the sequence or jump directly to the decision in front of you. Each layer builds on the same visual language, so strategy stays connected.
Separate novelty from genuine shareability. The map shows how utility, identity, speed to value, and visible outcomes make products easier to pass along.
Product design · Share triggers · Time to value
Trace invitation, collaboration, content, and incentive loops from trigger to conversion—then identify where momentum leaks out.
Loop mechanics · Friction points · Incentives
Connect activation, referral rate, conversion, cycle time, and retention so you can distinguish a short spike from durable growth.
K-factor · Cycle time · Retention
See familiar examples such as Dropbox and Wordle mapped to the mechanics behind their growth—not reduced to vague success stories.
Case patterns · Practical prompts · Next moves
Simple access
Start with the complete reference or add planning tools that move the ideas into your product and launch workflow.
Essential
$19
The focused visual reference for founders and marketers.
Most complete
$39
Turn the framework into a working growth plan.
Make growth legible
Use Viraloom to evaluate your product, shape a stronger loop, and choose the metrics that tell you whether momentum is real.
Get Viraloom